Wednesday, June 18, 2025 / 9:00 am - 4:00 PM
Host: Michael Lipitz / Associate Vice President & Director of Athletics
Location: Charles E. Smith Center / George Washington University
““Hosting CALS 1-Day at the University of Tennessee was truly a standout moment for us. It was an honor to welcome colleagues from across the region to Rocky Top for such an impactful event. As always with CALS, the program was exceptional—thoughtfully crafted, first-class in every detail, and packed with value for everyone in attendance. I wholeheartedly recommend getting involved with CALS 1-Day whenever it comes to your region. It’s an opportunity you won’t want to miss.””
REGISTRATION for cals 1-day opens soon
REGISTRATION FEES
DIVISION 1
1-10 Staff Members $1,750
11-20 Staff Members $2,250
More than 20 Staff Members:
Contact us for pricing.
NON-DIVISION 1
Up to 10 Staff Members $1,250
Registration covers programing and lunch. Names of staff members attending will be requested two weeks prior to the event.
Special CALS hotel rate available if your group would like to stay overnight. Booking link provided after registration.
CALS 1-Day combines the culture and community of CALS into a one-day regional event for athletics departments within approximately a 300-mile radius of the host site. It is open to collegiate athletics departments and administrators of all levels and provides an opportunity for professional development and networking.
Who should attend
CALS 1-Day is designed to be a development experience for members of your athletic administration team. Whether it’s senior staff, middle managers, or entry level team members, CALS 1-Day creates an atmosphere for your people to grow and connect as a staff and with colleagues from around the region.
Faculty
CALS has always been known for our amazing faculty. We look forward to welcoming Athletics Directors, Athletics Department Personnel, and Industry Experts from around the region to to participate in CALS 1-Day.
For questions contact will.reece@adsymposium.us
Agenda
8:00–8:55 / Arrival & Registration
9:00–9:30 / Building Your Personal Brand
Ryan Bradley / Vice President, University of Alabama
9:30–10:15 / From Search to Success: The AD’s Playbook for Coaching Leadership
Jennifer Baker / Associate Vice Provost & Director of Athletics, Johns Hopkins University
Robb Dunn / Deputy Director of Athletics, US Naval Academy
Adam Miller / Deputy Director of Athletics, Penn State University
Colleen Sorem / Senior Deputy Director of Athletics, University of Maryland
Moderator: Jihad Ali / Associate Athletics Director, George Washington University
10:15–10:30 / Break
10:30–11:15 / The Tipping Point: Navigating the New Normal in College Athletics
Kevin Barefoot / Senior Vice President of Business Development, Teamworks
Michael Lipitz / Associate Vice President & Director of Athletics, George Washington University
Marvin Lewis / Assistant Vice President & Director of Athletics, George Mason University
Tiffany Tucker / Director of Athletics, University of Maryland, Baltimore County
Moderator: Dan Gale / President, Leona
11:15–12:00 / The View from the Chair: Leading with Vision and Values in College Athletics
Tim Hall / Vice President of Intercollegiate Athletics, Longwood University
Dena Freeman-Patton / Vice President & Director of Athletics, Morgan State University
Wood Selig / Director of Athletics, Old Dominion University
Moderator: Brian Sereno / Associate Athletics Director, George Washington University
12:00–1:00 / Lunch
1:00–1:30 / 1 on 1 with David Falk
David Falk / Sports Agent & Founder of Falk Associates Management Enterprises
Michael Lipitz / Associate Vice President & Director of Athletics, George Washington University
1:30–2:15 / Inside the Huddle: Real Conversations with College Athletics Leaders
Steve Eigenbrot / Vice President of Athletics, Towson University
Anthony Henderson / Director of Intercollegiate Athletics, Hampton University
Brian Mann / Director of Athletics, College of William & Mary
Melody Webb / Director of Athletics, Norfolk State University
Moderator: Shoshanna Engel Lewis / VH Consulting
2:15–2:30 / Break
2:30–3:15 / Fueling the Mission: Growing Revenue and Relationships in Modern Athletics
Casey Cegles / Deputy Director of Athletics, Towson University
Brad Davis / Director of Athletics, Mount St. Mary’s University
Markus Jennings / Deputy Director of Athletics, George Washington University
Dan O’Neil / Deputy Director of Athletics, Georgetown University
Moderator: Cory Moss / President, Brand Management & Marketing, Learfield
3:15–4:00 / The Climb: Strategies for Building a Meaningful Career in College Athletics
Jason Fein / Deputy Director of Athletics, University of Maryland, Baltimore County
Ashton Henderson / Senior Deputy Director of Athletics, George Mason University
Ron Moses / Executive Senior Associate Athletics Director, Old Dominion University
Moderator: Jennifer Montgomery / Executive Director of Development, George Washington University
CALS 1-DAY Past Events
“CALS 1-Day brings the professional development depth and relational magic of CALS to a 1 day setting accessible to more members of an athletic department. We at Baylor were honored to host the inaugural one, we look forward to doing it again, and we can’t wait to watch this concept continue to grow.”